ENLIGHTENMENT – IT COULD BE CLOSER THAN YOU THINK!
Australian Company, made in India, SWAMISZ are set to take the fashion footwear
industry by storm. Design doesn’t come any fresher. From the classically
beautiful sole shape to the liquorice support strap and the Yogi-inspired toe
plug, SWAMISZ boldly redefine flip-flop style without the flip or flop! That’s
right, SWAMISZ don’t flip-flop and yet you still get the exposed feet freedom
that you love. SWAMISZ unique toe plug and support strap allow you to walk
relaxed and flip flop free, without needing to hold on.
SWAMISZ, are modelled on ancient wooden Indian Yoga shoes called Paduka. Dating
back over 5000 years, Paduka are one of the earliest forms of footwear invented
and are said be worn by the Gods. Paduka are the ceremonial footwear of choice
for India’s holy Yoga teachers or Swamis; respected, enlightened masters of
self-realisation, hence the origin of the SWAMISZ brand. While the original
Paduka were worn for spiritual, yogic and ceremonial reasons, SWAMISZ are
stylish, comfortable and made for regular wear, yet still featuring the original
shoes' distinctive shape and yoga toe plug. You could say they are a timeless
You see, most Swamis walk barefoot most of the time. They often walk hundreds of
miles on pilgrimage. Naturally, feet get sore with this much walking. Some
Swamis found out about SWAMISZ. Proud to have contemporary footwear that honors
their heritage, they got in touch and asked if they could have some specially
made in orange to match their robes. Many Swamis now walk a little easier in
their SWAMISZ. They say wearing SWAMISZ is as close to walking barefoot as you
Claire Field and Phill Roach “…were completely inspired by the Paduka
and the incredible sense of freedom that it offered. You don’t have to be a
Swami to enjoy SWAMISZ, if you love design, comfort and style, then SWAMISZ are
On creative journeys throughout India, Claire and Phill encountered locals
wearing an early prototype of SWAMISZ. Trying the shoes for themselves on their
monsoon travels, they were compelled to meet with the footwear company who
pioneered this amazing, unique flip-flop. “We were pretty excited by the story,
the style, the comfort. These brothers who now manufacture SWAMISZ remembered
their Grandfather wearing Paduka for health and vitality when they were young.
The toe plug stimulates a pressure point between the toes, which is said to
relieve fatigue and enhance concentration. Their idea was to translate the
unique Paduka style with all its Yoga benefits into an everyday shoe for
everyone”. That’s where Phill and Claire “stepped up” to collaborate. Forming a
unique global partnership and bringing their enthusiasm, marketing and design
skills the pair took the concept to another level. “We really wanted to
emphasise the understated elegance of the original Paduka in the rubber shoes as
well as communicate the inspiring legacy of the design along with the
environmental benefits. We also refined the shoes’ comfort and style elements so
people from all over the world would connect powerfully to SWAMISZ”.
NATURAL RUBBER, SWAMISZ & THE ENVIRONMENT?
There are two types of rubber, natural and synthetic. SWAMISZ are made from
natural rubber. This means that SWAMISZ are produced from the sap from rubber
trees. To make more natural rubber your need to plants more trees, which is
always a good thing as trees absorb atmospheric CO2. This helps offset CO2
released during the production process.
Synthetic rubber, on the other hand, is a petrochemical product. The manufacture
of synthetic rubber depletes dwindling oil reserves and releases a lot of CO2,
contributing to global warming.
are produced using very high-grade natural rubber. This ensures that SWAMISZ
footwear is durable and long lasting, experiencing no perishing or wearing of
the sole around the plugs. The off-cuts are shaved down and recycled to make
lower grade natural rubber products such as lower grade flip-flops and rubber
bands. To make the rubber soft, pliable and comfortable a blowing agent is
added. The blowing agent is what gives SWAMISZ their characteristic smell.
SWAMISZ are also impregnated with lemongrass oil. This smell dissipates quickly
as you wear your SWAMISZ in.
SWAMISZ are packaged in reusable cotton stencilled tote bags to eliminate
throwaway packaging. SWAMISZ swing tags are 100% recycled content cardboard.
Rubber trees only grow in humid and moist climates. SWAMISZ rubber is
sustainably farmed in Southern India where the conditions are fabulous for
growing high quality rubber. Our Manufacturing Partners, who grow the rubber for
SWAMISZ and collaborate in the design process, are a family business and have
skilfully farmed the rubber and produced footwear for three generations.
SWAMISZ are manufactured with ethical workplace practices. Staff wages are 30%+
above minimum wage. The workers are paid overtime and receive no-interest loans
from their employers so they can afford some of life’s bigger expenses such as
weddings, motorbikes, housing etc. Job satisfaction and security is very good.
Many staff have worked in the company their for their whole working lives and
now their adult children work in the company too.